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News and Tips

Guide For Pricing Your Interior Design Services

January 18, 2023 by Louie Alma Photography No Comments

Guide For Pricing Your Interior Design Services

Certified interior designers can use different billing methods for the services they provide. When meeting a potential client for the first time, the designer is expected to explain every option they can offer for the project. This will be important as the client decides on the mode of payment they prefer. Of course, both parties will have to come to an agreement before the project begins.

Payment Options For Interior Design Services

Flat Rate

If the client would like to pay a flat rate for interior design services, the designer must discuss all details as clearly as possible, especially in terms of the coverage of the agreed fee. In most cases, this price will cover everything that must be done to satisfy the client, including contingencies, and a portion of this amount is paid before the work begins.

Typically, interior design clients pay from 10% to 40% of the total amount quoted by the designer, but this is separate from the retainer, which is paid in exchange for the designer’s commitment to work on the project.

Whatever amount is agreed upon by the two parties must be included in the written contract or agreement. Payments are usually made at certain phases of the project, and both sides should agree on a schedule of payments to be made by the client.

There is only one disadvantage to this mode of payment, and that is when the scope of the project turns out to be bigger than the actual work that is done. In that case, the designer will find themselves at a loss in terms of the unpaid extra time and energy spent.

Per-Hour Rate

This mode of payment is one of the most – if not the most – common mode of payment used by service professionals like engineers, architects, lawyers, and the rest. Interior designers are known to use it too and mostly for the same reasons.

When charging a client per hour, the interior designer will have to keep a tab on the number of hours they have spent each working day. By the end of the month, the designer will be paid according to the number of hours rendered and the agreed hourly rate.

Photo by Scott Graham on Unsplash

With this payment structure, the client is paying the designer for the time they spend on the project and not necessarily for their talent and skills.

The problem is, there are simply too many gray areas with this type of arrangement. Say, Designer Ann goes to the hardware store for Client Jessica. She spends five hours in the process and finds something that Client Ed would need, but can’t find anything for Client Jessica. Who will receive Designer Ann’s bill for that time? Scenarios like this often make the client feel cheated.

Percentage of Total Project Cost

This payment method is usually good for residential projects, although it also works well for commercial clients. Here, the designer will be paid a certain percentage of the total cost of the job.

What exactly this percentage will be depends on the designer and the client, based on the type of work to be done. For minor residential projects, this can range from 1% to 40%; the bigger the project, the bigger the designer’s commission.

One drawback is that the client may suspect the designer of purposely buying expensive materials so they can get fat commissions. On the other hand, even if the designer intentionally buys expensive materials, which are usually high-quality too, the client may be impressed with the outcome and no longer fuss about the cost.

A lot of people are actually comfortable with this arrangement because it makes things easier – any material purchased by the client will be marked up by a specific percentage to pay for overhead and profit.

At the same time, the designer will be happy to work with the knowledge that they will be compensated for each item they have initially paid for.

Per Square Footage Rate

Another method an interior designer may use to bill a client is to charge them a specific rate for the total area that will be covered by the project. When this option is used, it becomes crucial to plan the area of the work-site because the designer will base their fee on this value.

However, this payment model is often mixed with other modes in cases where the client asks for extra services. After all, space is always the starting point of interior design en route to the final plan.

As soon as it is confirmed that more services will be needed, the designer can introduce another method of billing in line with the additional services required.

Photo by KOBU Agency on Unsplash

Retail Price

The retail price method of billing an interior design client has been used for many decades and is still a common choice nowadays. This goes all the way back when interior design was still not officially recognized as a profession. That was around the middle of the 20th century when the job did not include any complex technical aspects such as lighting, electrical systems and the like.

Using this model, the designer will not charge the client directly. Instead, they will make bulk purchases from suppliers at discount rates, and the client will be billed the actual retail prices of those purchased materials. The difference will be considered as payment.

How much the discounts will be is private between the designer and the suppliers. Clients are also not supposed to ask, let alone force neither the designer nor the supplier to reveal the details of their agreement.

However, this payment method only works for furniture and furnishing provisions. Let’s say the client needs an electrician to fix a broken outlet that will be needed for newly purchased electronics that are part of the design.

Of course, it is the designer’s job to look for an electrician, but take note that they will probably not get a discount for the needed electrical repair services. Hence, they will have to come up with another way to charge the client for the tradesman’s services. This is one of the many scenarios where the retail price payment method won’t work.

Department Store Retail Price

A lot of department stores selling home furniture and furnishings have partnerships with interior designers. Such services often come at no cost, provided an agreed minimum number of items are purchased.

Sometimes, a fee may be collected, but in case the purchase goes beyond a particular amount, then the fee that had been paid will be reimbursed. It’s not difficult to see that while this mode of payment may work for residential projects, it may not be compatible with the unique scenarios involving commercial projects.

Aside from department stores, dealers specialising in home furniture, furnishings, and other equipment may also have such partnerships with designers.

Photo by Gabrielle Henderson on Unsplash

Combination Billing

As one may understand from the term itself, combination billing is a mix of any two or more payment methods mentioned above for certain projects, usually large and complex ones. For example, space planning may be initially charged per square foot or meter at a set hourly rate. When it comes to ordering furniture and other deliveries, billing may be done as a percentage above cost.

If the designer wants to purchase rare expensive antiques, the retail mode of payment may be used, where the client pays the price tag (client will not get a discount) but the designer can make a profit in the form of a commission from the retailer.

Evidently, for complicated projects that require several factors for consideration, the combination billing method is best to use.

Drawing Up Agreements for Interior Design Services

Once everything has been explained and cleared up, and spoken agreements have been made, it is now time to sign a formal written contract where all the details of the project are explicitly stated. Like other project contracts, this document will serve as a guide to be followed from the beginning to the end of the project.

In most cases, it is the designer who draws up the agreement since they are more knowledgeable about the intricacies of the trade. The client will simply review the proposed contract and, if desired, seek a lawyer’s advice before deciding to proceed or not.

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News and Tips

Want Travel & Nature Photos with AWESOME Color? Use This Photoshop Tool (VIDEO)

January 18, 2023 by Louie Alma Photography No Comments

Want Travel & Nature Photos with AWESOME Color? Use This Photoshop Tool (VIDEO)

Sometimes we edit outdoor photos to make them more closely resemble what we saw through the viewfinder. Other times, especially when shooting on drab days, the goal is to add some punch so the images look as they would under better conditions.

Today’s Photoshop tutorial isn’t about gaudy special effects. Rather, it demonstrates how to employ an easy-to-use Photoshop tool to give boring, dull images a vibrant yet realistic look.

We often rely upon German landscape photographer Christian Mohrle for straightforward tutorials on shooting and editing outdoor imagery. In the 10-minute video below you’ll learn how easy it is to use Photoshop’s powerful Color Balance adjustment layers to transform drab rejects into spectacular keepers.

Mohrle begins with an image of a pier over the water shot under less-than-ideal light. It’s a pretty scene that would make a gorgeous photo on a better day. You can download the photo using a link in the description beneath the video, and make the changes yourself as Mohrle describes the process.

Before explaining his Color Balance technique, Mohrle makes a few straightforward Raw adjustments to get the phot looking a little better. He first changes the image profile to Adobe Landscape, which immediately increases saturation for the post-sunset look he’s after. He then opens Photoshop’s Basic panel and adjusts White Balance, Exposure, and Tint.

After adjusting sharpness and making a few other quick enhancements it’s time for the meat of this episode; namely, the Color Balance adjustment tool. As the name suggests, this approach lets you tweak various color tones in shadows, midtones and highlights. In a way, it’s sort of like Split-Toning in Lightroom, and Mohrle quickly walks you through the step-by-step-process to arrive at a beautiful result.

You can find more editing tips and tricks on Mohrle’s instructional YouTube channel, so be sure to take a look.

And check out the tutorial we posted from another top pro recently, explaining the key elements of outstanding nature and wildlife photos.

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News and Tips

Here’s Why Your Photos Are UNSHARP & What to Do About it (VIDEO)

January 18, 2023 by Louie Alma Photography No Comments

Here’s Why Your Photos Are UNSHARP & What to Do About it (VIDEO)

One of the most common questions inexperienced photographers ask themselves is, “why aren’t my images sharp?” When this frustrating dilemma occurs often it may actually discourage shooters from pursuing their hobby.

Fortunately there are ways to diagnose and solve this problem once and for all. In the eight-minute tutorial below, one of our favorite instructors explains how to quickly determine what you’re doing wrong, and then he shares his favorite tricks for consistently obtaining precise focus with the lenses you already own.

Simon d’Entremont is a professional nature and wildlife photographer based in Nova Scotia, and he makes a pretty bold claim: “By the end of this video, I’m confident you’ll take sharper pictures that show off the clarity and details to reveal the full splendor of your subject.”

The “sharpness checklist” Simon provides is easy to master, and the techniques work great for just about any outdoor photos you shoot. He begins with the importance of shooting in the best light. And by “best” he means both the quantity and quality of illumination. As he explains, “sharpness if often perceived as the difference between sharp bright and dark areas of micro-contrast.”

To capture this contrast you need directional light that will make sharp edges well lit compared to adjacent areas of sharp shadow. Simon says, “This is best achieved with direct sunlight or an external light source like a flash or LED panel.” He displays a beautiful image to demonstrate how this works.

Simon also discuss how shooting at high ISO setting in poor light may result in noisy images with less apparent sharpness, why an insufficiently fast shutter may be the culprit with certain types of subjects, and the importance of choosing your camera’s optimum focus mode for the task at hand. In the latter case he explains the difference between One Shot and Continuous autofocus modes.

He notes that One Shot mode is great for photographing static targets, while Continuous AF is a must if you want sharp results of subjects in motion. There are several other topics of importance, so be sure to watch until the end.

If you want more solid advice on improving your outdoor photography, just visit d’Entremont’s popular YouTube channel.

We also encourage you to watch an earlier tutorial we posted, explaining the finer points of using shutter speed with intention for either maximum sharpness or creative effects.

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News and Tips

Sony Unveils 20-70mm F4 Lens Aimed at Outdoor Photographers (& Others)

January 18, 2023 by Louie Alma Photography No Comments

Sony Unveils 20-70mm F4 Lens Aimed at Outdoor Photographers (& Others)

Photo of the Sony 20-70mm lens

Sony just unveiled the new Sony FE 20-70mm F4 G lens with an ultra-wide view capability that should appeal to outdoor photographers, along with offering a range of other applications. The 20-70mm focal length is unusual as most ” standard” zooms come in the more common 24-70mm range.

Sony thinks that extra 4mm on the wide end of the zoom along with its constant F/4 aperture capabilities will open this lens up to a variety of photographers.

“That wide angle of view, in particular, has plenty of applications, including for outdoor photography,” said Mark Weir, Sony’s Senior Manager for Technology on a press call about the new lens. “And it’s just one of those things where, I believe, the response will be: How come nobody did this before? And the answer is because it was so difficult to do.”

Sony is billing the new FE 20-70mm F4 G as a “standard zoom redefined.” According to Sony, even with the ultra-wide range and the lens’ compact and lightweight build, “there is no compromise in image quality, autofocus (AF) performance or movie operability.”

“24mm is a little tight and 28mm is not wide enough,” Sony said. “20mm is perfect to accommodate expanding the end-user’s needs.”

Photo of Sony 20-70mm lens

Whether those users end up being outdoor photographers and, in particular, landscape photographers remains to be seen. But we could certainly see some Sony users who shoot landscapes finding a place in their bags for the FE 20-70mm F4 G. The lens, which is designed to pair with Sony’s Alpha (A-series) full frame mirrorless cameras, goes on sale in early March 2023 for $1099 USD ($1499 CAD).

The new Sony FE 20-70mm F4 G’s optical build features two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element

“This lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range,” Sony said in a press announcement this morning.

“Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity.​ Beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. This combination supports the naturally rendered bokeh, offering impressive, memorable imagery.”

Photo of Sony 20-70mm lens

For focusing, the new FE 20-70mm F4 G lens is powered by two new Sony XD (extreme dynamic) linear motors, which are designed to provide fast, quiet and low-vibration autofocusing.

“Thrust efficiency has been significantly improved over previous models, resulting in up to a 60% increase in AF speed,” Sony said. “Because tracking performance has been improved by about two times compared to previous models, moving subjects are tracked with consistent reliability and precision. Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera and can smoothly record when shooting video at a high frame rate.”

Check out a Sony video below demonstrating some of the new lens’ capabilities. You can also read more about the Sony FE 20-70mm F4 G lens on the Sony Alpha Universe website.

The post Sony Unveils 20-70mm F4 Lens Aimed at Outdoor Photographers (& Others) appeared first on Outdoor Photographer.

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