IHG Hotels & Resorts, a leading global hotel company with more than 6,000 hotels across 18 distinct brands, has signed an agreement with the Saudi Tourism Authority (STA) at the Arabian Travel Market 2023 in Dubai, UAE.
Saudi Arabia has kicked off its largest and most impressive presence at an international trade event to date at the Arabian Travel Market (ATM) with 67 partners, showcasing more than 500 bookable experiences and packages.
The 30th edition of ATM runs from May 1 to 4 at Dubai World Trade Center.
The two entities will explore opportunities to establish the first Tourism Data Lab in Saudi Arabia, enable digital payment solutions for tourists, and provide Visa cardholders with exclusive bundles for major tourism events and activations in Saudi Arabia
