Why not try a little of everything on Day 3? From wearables and the future of farming to mega influencers and brand building, we have something for everyone. With more than 200 top-tier speakers over the course of the event, it can be difficult to choose which talks to attend. The event has attracted the very best of the global industries that serve this market and BTN was there again to capture moments from a very busy day three.

For the first time ever, one of the world’s leading energy-efficiency engineering programmes for students, Shell Eco-marathon, is coming to the Middle East and will be hosted in Qatar under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani – Chairperson of Qatar Museums

Qatar Airways sets a new standard in aviation innovation by revealing Sama 2.0, the second generation of its virtual cabin crew MetaHuman, at ITB Berlin 2024. As the world’s first airline to develop a virtual cabin crew, Qatar Airways showcases Sama’s advanced capabilities, driven by artificial intelligence and designed to revolutionize personalized service in air travel.

Rome will be celebrating its legendary birthday on the 21st of April. According to legend, Rome was founded on April 21, 753 BCE. So, on this date, there is a holiday to celebrate, the Natale di Roma.