A new report from Arival, the global research authority on the travel experiences sector, reveals that affluent travelers – those with an annual income of $150,000 or more – are the driving force behind the tours, activities, and attractions market. They generate 50% of total traveler spend on day tours, and more than 40% of all spend on activities and attraction tickets. The report, titled “The Affluent Experiences Traveler,” has been unveiled ahead of the Arival 360 conference, which takes place in San Diego from September 30-October 3, where it will be a key theme.
There are numerous so-called “rules” of photography, and one of the most common is to always shoot at ISO 100 whenever possible. This notion is particularly prevalent among landscape photographers who strive for optimum image quality and the maximum amount of detail in every image they shoot.
But is this strategy always true? According to instructor Jalen Oban, the answer is a definite “no.” Oban is a professional landscape photographer based in the Pacific Northwest, and he introduces today’s six-minute tutorial like this: “I’ll dive into the myth behind using ISO 100 and explore when its actually beneficial to push your ISO higher.”
In short, this conventional wisdom isn’t very wise, and this is one of those rules that’s meant to be broken—depending upon the specific scene at hand. Oban discusses how modern cameras handle ISO, the actual impact on image quality, and why and when using a higher sensitivity setting can often produce better results. So let’s debunk this familiar myth together once and for all so that you no longer limit your creativity.
In basic terms, ISO is a camera setting (one of the three parameters of the Exposure Triangle) that enables you to control the sensitivity of a camera’s sensor to light. The higher the ISO setting, the more sensitive the sensor will be. It’s sort of like increasing volume on an audio speaker—which increases distortion and lowers sound quality the higher you go. Or so the theory goes.
Oban explains that in digital photography ISO refers to the amplification of the signal that a camera’s sensor receives when capturing an image. Distortion in this regard is exhibited as “noise”—or as Oban puts it, “the random variation of brightness or color information which can make images appear grainy.”
In other words, instead of using a larger aperture or slower shutter speed to physically brighten an image, higher ISO settings do so electronically. Given the foregoing, at this point you’re likely wondering why you shouldn’t follow the old rule and use the lowest ISO offered by the camera.
But there’s a catch. According to Oban “ISO doesn’t create noise, it only reveals the noise that would otherwise be hidden in a well-exposed image.” Understanding this fact and knowing how to put it to work is the essence of the surprising revelations in the remainder of this eye-opening lesson.
If you’re still in doubt, hear Oban out, and look at the illustrative images that he uses to prove his point. Then, by following his advice, you’ll feel free to crank up ISO within reasonable limits and capture some beautiful photographs that you previously thought were impossible.
Nobody wants soft photos and there are several ways to sharpen things up in Lightroom depending upon the task at hand. In this 5-minute tutorial from one of our favorite post-processing experts you’ll learn to use Capture Sharpening and how this method differs from Output Sharpening.
Julieanne Kost is an expert at all things Adobe and her concise instructional videos are very popular among Shutterbug readers because they’re extremely helpful and straight to the point. This episode explains the concept behind the Lightroom’s Capture Sharpening tool and when and how to use it.
Kost kicks off the lesson with this definition: “In the most general sense, sharpening sliders are used to fool the eye into thinking that the image is sharper than it really is by adding contrast along edges in an image.” She explains that Capture Sharpening is found within Lightroom’s Develop module.
This tool is designed “to make up for any loss of sharpness when demosaicing a file or when rotating, straightening, and performing other perspective corrections on an image.” This is different from Output Sharpening which is employed before exporting a photo for a specific device—like a screen or to print on a specific paper stock.
It’s preferable to view an image at 100% so you can evaluate the sharpening effects accurately and don’t take things too far. Because this approach prevents you from seeing the entire image at once, you can then hold down the spacebar to navigate to another area of the frame, then click to display that portion of the shot at 100% in Lightroom’s Details panel.
Kost discusses the default settings and says they typically work really well “and you may not have to make additional adjustments.” This is because Lightroom adds a default amount of sharpening, depending upon the specific brand and model of camera that was used to capture the photo.
We’re not going to summarize the necessary steps for using Capture Sharpening properly because Kost provides an admirable explanation in the final three minutes of this five-minute lesson. Suffice to say that after watching this episode you’ll want to add this simple technique to your Lightroom bag of tricks.
Kost’s instructional YouTube channel contains short-and-sweet descriptions of just about any Lightroom and Photoshop technique imaginable, so be sure to pay a visit and expand your image-editing skills.
