The holiday season evokes fond memories, often based on traditions passed down from generation to generation. Europe’s Christmas markets, many of which have been around since the Middle Ages, are magical places to embrace the holiday spirit and celebrate these age-old traditions.

Saudi’s national tourism brand, ‘Saudi, Welcome to Arabia’, is announcing “Where Winter Lights Up” – the second phase of the iconic global Saudi tourism campaign “This Land is Calling”.
Encouraging travelers from around the world to unearth Saudi’s legends and wonders this winter season, “Where Winter Lights Up”, is an invitation to embark on a journey of discovery across several destinations: Riyadh, Jeddah, AlUla, and the Red Sea. The event calendar will run from October 2024 through the end of the first quarter of 2025.

Because no one likes waiting days for their clothes to dry

The new store is one of a futher six planning to open this winter.