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With the Red Sea International Film Festival (RSFF) shining a spotlight on Saudi’s growing role in the global cinema scene, there’s never been a better time for filmmakers to come and explore the Heart of Arabia.

Several top movies have already shot scenes across the country, with Hollywood blockbuster Kandahar and Bollywood’s Dunki highlighting iconic locations like AlUla, Jeddah, and NEOM, while homegrown gems like Roll’em, The Tambour of Retribution and The Matchmaker have drawn international acclaim.

Etihad Airways, the national airline of the United Arab Emirates, has released its traffic statistics for November 2024, showcasing continued vigorous performance. The airline welcomed 1.6 million guests during the month, achieving a notable average passenger load factor of 88%.

Comprising 47 senior hospitality leaders from organisations such as the Ministry of Tourism Saudi Arabia, Taiba Investments, Al Rajhi Bank, Al Othaim Investment, Red Sea Global, Al Nahla Group, NEOM, Accor, Radisson, Rotana, and others driving transformation in our industry, the FHS Saudi Arabia Advisory Board came together in Riyadh to shape the vision for what will be an extraordinary conference on 11 – 13 May 2025 at the Mandarin Oriental Al Faisaliah in Riyadh.

The 2025 conference theme: “Where Vision Shapes Opportunity” was unveiled under which hospitality leaders and decision-makers will unite to discuss hotel performance and development, the outlook for hospitality investment in Saudi Arabia and the key market trends driving the sector, aiming for actionable outcomes that will transform the industry, which continues to witness unprecedented growth.