2025 International MICE Summit (IMS) to convene global leaders
The International MICE Summit (IMS25) will return to Riyadh during 26–27 November 2025, bringing together more than 2,000 global leaders to unlock growth across the Meetings, Incentives, Conferences and Exhibitions (MICE) industry. Hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA), IMS25 will provide attendees with unparalleled access to the world’s fastest-growing major events destination. Aligned with Vision 2030’s goals of economic diversification and human capability development, IMS25 showcases how business events drive cross-sector innovation and sustainable growth. Saudi Arabia is experiencing unprecedented growth in the MICE sector, as the Kingdom invests across the ecosystem in preparation for Expo 2030 and the 2034 Football World Cup.
