Zillow Showcase: The Newest Update in Real Estate Software

In an industry as dynamic as real estate, staying ahead of technological trends is essential. One tool making waves in 2025 is Zillow Showcase, a unique listing marketing product that allows agents to create an elevated listing experience. This cutting-edge technology, powered by Zillow and ShowingTime+, promises to redefine real estate workflows by offering an immersive and streamlined experience for agents, buyers, and sellers alike. At Sharp Frame Media, we’re proud to implement Zillow Showcase so that our clients stay at the forefront of innovation.

What Is Zillow Showcase?

Zillow Showcase builds upon the foundational services of the original ShowingTime platform, which is widely recognized as a leader in home showing management. The upgraded software offers a more immersive, intuitive, and tech-savvy experience by integrating advanced tools for listing management, scheduling, and marketing. Some of its standout features include:

Interactive Listings: With tools like 3D tours and immersive media, properties come to life online, giving potential buyers a realistic experience before even setting foot in a home.

Integrated Services: The platform combines multiple functionalities—such as floor plans, virtual tours, and media management—into one cohesive solution.

Data-Driven Insights: Advanced reporting tools provide real-time analytics, helping agents and sellers make informed decisions.

Prioritized Exposure: Listings presented with this feature, get 70% more exposure on Zillow.

(Source: ShowingTime Plus)

Why Zillow Showcase Is a Game-Changer for Real Estate in 2025

Enhanced Buyer Engagement

In today’s digital-first market, buyers expect an immersive and informative online experience. Zillow Showcase delivers this by incorporating Zillow 3D Tours, high-resolution photography, and interactive floor plans into its listings. These features not only capture attention but also help buyers visualize a property’s potential, boosting their confidence to take the next step.

Time-Saving Automation

For agents and sellers, Zillow Showcase eliminates inefficiencies with its streamlined showing scheduling tools. No more back-and-forth calls or emails; the software automates appointment management, saving valuable time and allowing agents to focus on building relationships.

Competitive Edge in Marketing

Zillow Showcase enables agents to stand out in a crowded marketplace by offering a more professional, polished presentation of their listings. By integrating all media tools into one platform, it ensures a cohesive and compelling marketing campaign that attracts serious buyers.

(Source: Zillow Investor News)

Sharp Frame Media: Capturing and Uploading Media for Zillow Showcase