Under the overarching theme of “The New Age(nts)”, Phocuswright Europe 2025 will delve into the transformative forces reshaping the travel industry.  With a particular focus on the impact of Generative AI, the program will explore how these new “agents” of change – including autonomous technologies and evolving consumer behaviors – are influencing company operations, the in-destination experience, travel distribution, and travel marketing.  The convergence of GenAI with digital identity will also be a key topic, examining its potential to create more seamless and personalized travel experiences.