At the Adobe MAX Creativity Conference 2025 in London, the San Jose-based software behemoth took the lid off a veritable ton of upgrades and improvements to Photoshop, Lightroom, Premier Pro and Firefly—and most of the other members of their editing family—and we’re excited about all of them.

The list of enhancements is long—this is just a summary. After we’ve road tested our favorites, we’ll report on them in detail.

Photoshop

– Composition Reference
The Text to Image function now allows you to point to an image for creation cues.

– Select Details
Simplifies selecting components like hair, facial features and clothing.

– Adjust Colors
Simplifies the process of adjusting color hue, saturation and lightness.

– Fully Revised Actions Panel (Beta)
Delivers smarter workflow suggestions.

Lightroom & Lightroom Classic

– Select Landscape
Automatically detect and create masks for common landscape elements.

– Quick Actions
Retouch group photos easily.

– Lightroom Mobile and Web
New sharing capabilities.

Firefly

– Access to Partners’ AI Models
Deploy AI models from Google and OpenAI within Adobe apps.

– New Firefly Image Models
Now available, Firefly Image Model 4 and Firefly Image Model 4 Ultra, as well as Firefly Video Model.

– Firefly Boards (Public Beta)
Use “moodboarding” functions for exploration and collaboration.

Adobe Express

– Clip Maker
Convert long videos into social-length clips automatically.

– Dynamic Animation
Animate still images with a single click.

– Enhance Speech
Remove extraneous background noise.

– Generate Video
Use text and/or image prompts to generate b-roll or background footage.

– Generate Similar
Generate multiple variations of a reference image.

Premiere Pro

– Generative Extend
It’s now available and production ready with support for 4K and vertical video.

– Media Intelligence
Find relevant clips by searching terabytes of footage in seconds.

– Caption Translation
Instantly localize captions in 27 languages.

Other Apps
Adobe also announced significant upgrades to Illustrator (including Generate Shape Fill and Text to Pattern functions), Indesign and Adobe Fresco.

Adobe Fresco upgrades deliver a new “created without generative AI tag” which can be included in an image’s Content Credentials to protect the author’s rights, and the capability to link exports directly to social media accounts.

Reiterating Safe & Authenticated AI Creation
Adobe launched the Content Authenticity app in public beta. This free tool allows creators to select what information is attached to their work via Content Credentials. The big deal: it includes verified identity powered by Verified on LinkedIn. Creators can include a tag in their Content Credentials to state they do not want generative AI models to train on their work.

For More Details
More details, along with complete Adobe MAX Creativity Conference 2025 London news, can be found here.

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