The Oman Ministry of Heritage and Tourism, in collaboration with Dhofar Municipality, officially announced the much-anticipated Dhofar Khareef 2025 season during a press conference held on the sidelines of Arabian Travel Market (ATM) in Dubai.

The announcement was led by His Excellency Dr Ahmed bin Mohsen Al Ghassani, Chairman of Dhofar Municipality, and His Excellency Azzan bin Qasim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism, highlighting Oman’s commitment to promoting one of the Arabian Peninsula’s most unique tourism seasons to the world.

Tourism and investment leaders have gathered at Arabian Travel Market (ATM) this week to discuss the critical role of strategic investment in unlocking the Middle East’s full tourism potential. During a session held yesterday on the event’s Global Stage, a high-level panel explored how government policies, innovative development and strong public-private collaboration are accelerating sustainable tourism growth across the region.

As travel companies face a growing array of challenges, from operational inefficiencies to increasing demand for sustainability, food waste has surfaced as an unavoidable issue within the travel and tourism industry.
During the “What a Waste! How to Better Manage Food Waste in Tourism” session on the Future Stage at Arabian Travel Market (ATM) 2025, experts highlighted how operational inefficiencies, shifting consumer expectations, and the growing demand for sustainable business practices reshape hospitality management.

On the sidelines of the Arabian Travel Market (ATM) in Dubai, Mabrian Technologies and the Almawave Group co-hosted a high-level roundtable focused on the transformative role of data intelligence, Artificial Intelligence (AI), and Generative AI (GenAI) in the travel and tourism sector. The session created by the Global Travel and Tourism Resilience Council brought together 20 senior executives and thought leaders from across the public and private sectors for an invitation-only dialogue on the future of intelligent travel solutions.