Most photographers are at least tangentially aware of the benefits of shooting Raw to maximize image quality and provide enhanced post-processing flexibility. But what if you prefer to keep things simple, never make large prints, and typically display your image online? In other words, what are your options for shooting and editing Jpeg files for optimum results?

This tutorial from Adorama TV was prompted by a query to the unique Ask David Bergman website, where photographers can request professional advice on common shooting challenges and image-editing techniques. Today’s question is from a fan who shoots in Raw with his DSLR but bemoans that his favorite compact travel camera only outputs Jpegs.

What Harold H. wants to know is “what camera settings should I use for flexibility in post processing?” Bergman is a versatile NY pro who shoots everything from sports and celebrity portraits to live concert and event imagery. His eye-opening reply provides all the answers and more in barely seven minutes.

Bergman begins with an overview of how Raw files and Jpegs differ, explaining that a Raw file is an unprocessed image that just captures the data straight from the camera’s sensor. As he says, “it gives you more highlight and shadow detail, and better control over color during post.”

A Jpeg photo is a whole other beast because it’s a processed file in which “the camera takes key settings like contrast, saturation, sharpening, and noise reduction and it bakes this information into the image. Then it compresses the file while disposing of some of the original data. The last point is why Raw files require far more storage space than the much smaller Jpegs.

So what can you do to makes your Jpegs as clean and editable as possible? First, take a look at the Image Profile or Picture Mode settings in your camera and pay attention to why Bergman recommends using the so-called Neutral or Faithful option depending upon the specific model you own.

His reasoning is that these are the “flattest profiles” with lower contrast, saturation and sharpening baked in, thereby facilitating whatever edits you make. You’ll also learn why he suggests turning down in-camera controls for several key variables.

At this point you’re barely halfway through this transformational lesson, and there are many more valuable tips for creating Jpeg images that make you proud. Be sure to take advantage of the Ask David Bergman website, read his enlightening responses to prior questions, and consider asking a few of your own.