Looking ahead to 2026, the tourism landscape is evolving, with travellers seeking more profound, personalised, and purposeful journeys. From immersive cultural experiences to sustainable adventures and wellness retreats, the focus is shifting towards authentic connection and emotional resonance. Dubai, a city renowned for its innovation and hospitality, is perfectly positioned to embrace these emerging trends, offering visitors opportunities to experience the future of travel in truly spectacular ways.

Soundstorm is back and ready to electrify Riyadh this December, and trust us, you do not want to miss this unforgettable party under the stars. The three-day event, set against the backdrop of Banban, in the outskirts of Riyadh, brings together hundreds of thousands of attendees, global superstars, and emerging regional talent in the largest music festival in the region.
Since 2019, Soundstorm has signaled a new rhythm for Saudi. It’s a celebration of sound, artistic expression, and creative energy that embodies an evolving musical identity and Saudi’s incredible trajectory as a major player in the entertainment and music space.
From ground-breaking performances to Saudi’s evolving cultural landscape, here’s why Soundstorm 2025 is THE destination this winter:

Portrait Milano, part of the Lungarno Collection, has transformed its Piazza del Quadrilatero into a winter destination with the launch of The Gift: Portrait of a Winter’s Tale – a large open-air ice-skating rink set in the heart of Milan. Open daily from 11am to 7pm until 6 January 2026, the rink invites residents, families, and visitors to experience the festive season in a uniquely atmospheric setting.

Admission is €15, with all proceeds donated to Fondazione Mente, the Milan-based organisation supporting children and adolescents with neurodevelopmental disorders.

A New Cultural Beacon on Saadiyat Island

Yesterday, Abu Dhabi unveiled a landmark that’s long been anticipated — the Zayed National Museum. Located in the heart of the Saadiyat Cultural District, the museum rises like a modern monument, its sleek steel-winged towers reaching skyward as a symbolic tribute. Designed by the acclaimed architectural firm Foster + Partners, the building’s shape is inspired by a falcon in flight — a nod to a deeply rooted cultural symbol in the UAE.

From above you’ll see five soaring towers — each evocative of a falcon’s feather — that together create a dramatic skyline against the Abu Dhabi coast. As dusk settles, the museum glows, bridging the city’s past and its ambitious future.