Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from 21–25 January 2026. In its 46th edition, FITUR strengthens its position as the sector’s leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation

The behavior of travelers attending major tourism events is undergoing a significant shift. On the occasion of FITUR Madrid 2026, RateGain, a global leader in AI-powered SaaS solutions for the travel and hospitality industry, analyzed hotel bookings in the Community of Madrid for the week of January 19–25. The analysis reveals a substantial change in booking patterns, characterized by longer booking lead times, higher spend per night, and longer stays.

The Great Adventure Sale:
Unbeatable Travel Package Deals for 2026

Your next great adventure is closer than you think. The Great Adventure Sale is your ticket to exploring the world for less, with up to 25% off our most popular small group tours. Whether you’re dreaming of trekking through the ancient ruins of Machu Picchu, sailing the turquoise waters of the Galápagos, or exploring the vibrant markets of Marrakech, we have a travel package that will bring your dreams to life. Don’t wait—these deals are for a limited time only. Book your 2026 adventure today! The Great Adventure Sale ends February 2, 2026.

The post The Great Adventure Sale: Travel Package Deals for 2026 appeared first on The Travel Magazine.

Just because you’ve seen it on Facebook doesn’t meant it’s a good idea…