Could travel still win gold in Paris?

Over the last few months the 2024 Paris Olympics has been presenting a golden opportunity for the travel industry, with short-term rental platforms already experiencing a surge in bookings.
But what are the last minute opportunities left now for the travel industry to make the most of the Olympics? What kinds of challenges and even risks exist for those involved in selling Olympic related products? And with only a few left till it starts, could the opportunities really be over before the games have even started?