Marriott Bonvoy Launches 2024 “Taste of Wonders”

Marriott Bonvoy recently officially launched its 2024 “Taste of Wonders” F&B marketing campaign in Greater China with the debut of a food documentary titled “Taste of Wonders, Flavors of North and South.” Developed in collaboration with renowned Chinese documentary director Chen Xiaoqing, the film explores the vibrant people and culture behind Chinese cuisine, and centers around the Chinese word “Xian,” which means both “fresh ingredients” and “delicate flavor.” As part of the campaign, over 300 Chinese restaurants across Greater China will create themed menus based on “Seasonal Cuisines,” “Wine/Tea Pairing,” “Home Style Dishes” and “Local Menu Co-Creation.”