NEW Sustainability Survey by Premier Inn Middle East reveals Strong Environmental Awareness
A recent sustainability survey conducted by Premier Inn Middle East has revealed new insights into the environmental habits of travellers, both at home and when booking and staying in hotels. The survey, which polled almost 900 individuals ahead of World Sustainability Day on 26 October, highlights a strong environmental awareness among travellers, with the majority actively considering a hotel’s sustainability efforts. However, when booking accommodation, location and price continue to be the primary decision drivers, with environmental practices taking a secondary role.
These findings present significant opportunities for hotels to enhance their sustainability initiatives and provide better education on the importance of environmental practices for guests during their stay.
