Sandals Resorts Unveils New Global Brand Campaign, “Made of Caribbean”

Sandals Resorts announced today the debut of “Made of Caribbean,” a global, multi-media advertising campaign developed by Leo Burnett. A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction of pure Caribbean expression, also unveiling an evolved visual identity developed in collaboration with Wolff Olins. The new platform is designed to inspire travelers through authenticity, expertise and a genuine connection to the islands.