FHS World 2025: Celebrating 20 years of shaping global hospitality investment

FHS World 2025 marks The Bench’s 20th year in the UAE, celebrating the summit’s rise as the region’s leading hospitality and tourism investment platform. Six industry leaders highlighted a shift from traditional asset-heavy models to agile, experience-led strategies, with growth in lifestyle brands, mixed-use developments, and emerging markets. Looking ahead, they see technology, sustainability, and experiential travel driving opportunities in serviced apartments, branded residences, and adaptive reuse, with success hinging on agility, innovation, and meeting evolving guest expectations.