Marriott Bonvoy Launches “Playful Getaways” Joint Campaign with McDonald’s China
As urban life continues to accelerate, new travel trends such as weekend escape and micro-cation are gaining popularity among younger generations as a way to recharge and lift their spirits. Responding to this trend, Marriott Bonvoy, Marriott International’s award-winning travel platform, has launched the “Playful Getaways with Marriott Bonvoy” campaign in collaboration with McDonald’s China, running now through January 30, 2026. The campaign spans 14 cities and features McDonald’s-themed hotel rooms, dual-branded sightseeing buses in Beijing, Shanghai, Guangzhou and Shenzhen, as well as a fun-filled “Scratch & Win” game. These imaginative experiences invite young travelers to rediscover their cities and explore nearby destinations in a fresh, immersive, and relaxing way.
