IRONMAN and Experience Oman Announce Landmark Global Partnership

IRONMAN, the global leader in triathlon and Experience Oman, the promotional arm of the Ministry of Heritage and Tourism, today announced a comprehensive and multi-faceted global partnership which will see Experience Oman become the “Official Global Destination” and Global Premier Partner of the IRONMAN® and IRONMAN® 70.3® Global Series through 2030, as well as receiving naming rights for the IRONMAN Pro Series beginning in 2026, as well as all IRONMAN and IRONMAN 70.3 races in Oman.

The partnership marks one of the biggest investments Oman has ever made into sports tourism, signalling the power of the IRONMAN brand to help bring to life Oman’s 2040 vision and become a premier sports endurance destination on a global stage.