Dubai’s Moment of Recognition at the World Travel Awards 2025

Dubai has long been a global travel magnet, but in 2025 the city (and its hospitality players) achieved a new level of visibility. At the 32nd edition of the World Travel Awards’ Middle East ceremony, Dubai’s infrastructure, hotels, resorts and service providers secured several key awards, underscoring the city’s role not just as a destination but as a standard-setter.

Perhaps most globally significant: Dubai itself was named “Middle East’s Leading Destination 2025”. That reflects not just its skyline and resorts, but the full breadth of experience — from desert adventures and cultural heritage to mega-events and luxury hospitality.
For travellers, this means choosing Dubai isn’t just picking a city to stay in — it’s selecting a place that is rated the region’s best all-round travel destination for the year.