Inclusion, AI and Sustainability take centre stage on day two of WTM London 2025
The second day of World Travel Market London 2025 welcomed the main sessions of this year’s DEAI Summit. It also saw more discussions on AI, sustainability and marketing and touched on how humour can be used to sell travel.
An early session in the DEAI Summit highlighted ‘inclusion fatigue’ and political resistance to diversity initiatives.
“There is definitely a rollback that is making it more challenging,” said Joanna Reeve, of tour operator Intrepid Travel. But she suggested travel could make us feel connected to other cultures so “there’s less of ‘us and them’ and more ‘us’.”
