China MICE Summit 2026 to be launched in Saudi Arabia by China Travel Online

China Travel Online (CBISN) and Taiba Investments signed a Memorandum of Understanding (MOU) during WTM London to launch the China MICE Summit (CMS) in Riyadh in 2026, marking the first dedicated China-focused MICE B2B event in the Middle East.
The initiative aims to link top-tier Chinese MICE decision-makers with tourism and hospitality suppliers from Saudi Arabia and the wider Middle East—supporting the Kingdom’s Vision 2030 ambitions to strengthen its global business events presence.