Tourism in Balance: ITB Berlin Convention 2026 Leads the Way

ITB Berlin is celebrating 60 years, and under the guiding theme “Leading Tourism into Balance”, the world’s largest industry think tank will focus on the key questions shaping the future of global tourism. From 3 to 5 March 2026, around 400 leading international speakers will discuss on four stages across 17 theme tracks how sustainable business models can function while respecting the natural environment.

Next year, the ITB Berlin Convention 2026 will look for answers and strategies for a tourism industry in transition. More than 400 international speakers will examine the latest trends, present research findings and scenarios, and debate strategies and options for taking action. Experts from major companies such as Nathan Blecharczyk (co-founder and Chief Strategy Officer, Airbnb), Mitra Sorrells (Senior Vice President, Phocuswright) and Bruce Poon Tip (founder, G Adventures) will share exclusive insights into current market developments and strategic trends. Frauke Fischer (business biodiversity expert) will explain why biodiversity is a key success factor for the future of the travel industry, while Thor Pedersen (globetrotter and bestseller author) will take the audience on an extraordinary journey around the world without flying, opening up completely new perspectives on global travel.