Fewer silos, firmer rates, closer guests Resilience, in the words of six commercial leaders
Few years have tested the hospitality industry in the Middle East as much as 2026. Commercial teams made decisions with limited visibility, rewrote their plans more than once and still produced results. Holding steady, adapting quickly and delivering under pressure are topics which will take centre stage at the HSMAI Commercial Strategy Conference MEA 2026 (CSC MEA 2026) under the theme “Resilience. Agility. Results. The spirit that defines MEA”.
