Facebook has a large number of users and this is a great place to find potential clients. The number of Facebook users is estimated to reach 2.9 billion in 2023. As an interior designer, you may need to get the word out that you can provide exceptional services to potential clients.

Facebook offers you an opportunity to tap into this online audience. On the platform, you can share content and reach a wider market.

Building an audience on Facebook for interior designers is essential for the growth of your business because most people spend their time online and that is one of the best places to target them.

How to build a Facebook Audience for Interior Designers

Building a Facebook audience for interior designers takes a similar path to that of other businesses. It is not rocket science but requires you to master the basics so as to work the magic and watch your audience grow.

The main aim is to attract an audience and keep them engaged and more importantly, informed on the services available and how and where to hire you as an interior designer.

The following are some of the tasks that you can do so as to achieve this goal:

Make your Facebook page presentable

This is the basic step in which you can start off. Do an audit of your Facebook page and update or edit the sections as necessary. Your Facebook page ought to be presentable and capable of keeping the audience engaged. The profile photo and cover photo ought to be well-selected. Have a good description in the ‘About’ section and take quality videos and images which are to be uploaded to the gallery.

You can mention that you provide interior design services and include the call to action- liking the page or subscribing to your newsletter.

Understand your audience

To build your Facebook audience, you will need to understand your audience. They may have similar interests and therefore, this will help you to categorize them and also know the best way to approach and target them.

This will give you an understanding of their browsing behaviors, the platforms in which they are in and what type of content attracts their attention. The information you get when you study your audience also helps when it comes to setting up targeted ads.

Use Facebook ads

Adverts are an effective method of targeting your audience. Facebook offers businesses with ads that can be tailored to reach your audience, within your budget. You can even select your campaign objective.

It may be to increase awareness, conversion, or consideration. Some factors that you may select as considerations of the success of the campaign include page likes, traffic, messages, video views, lead generation, video views and post engagement.

It is important for you to get the timing right so as to achieve a maximum possible reach over the period in which the campaign shall run. You can then schedule posts and have them published at the time they will have an optimum reach.

Build and refine your Facebook marketing strategy

The online audience is bombarded with a lot of information and thus, you need to be precise so as to reach them.

In addition to that, you may need them to take action so your communication needs to be effective. Set the goals for your campaign and to test checks to confirm if it is proceeding as expected after the campaign goes live. If you had a set goal of likes or followers to get, check if you are on track to reaching the numbers.

Get your content right

It is important that you publish posts that are capable of attracting an audience. The information should be engaging, educational and clear. Design your content in such a way that it has a good flow and ensure that it does not sound too promotional. Your content can be words, videos, or an infographic.

The online audience has many posts to check but little reading time. This means that you need to create content that can attract them and keep them engaged. Using sponsored posts and relevant hashtags also help you to reach a wider audience.

 Get social and vocal

Facebook is a social network and you need to engage on other platforms so as to be seen by the online audience. With a vast number of Facebook users, it is not a pool but a big ocean with many conversations being held in various pages and groups.

Pulling an audience will also require you to go out and dive deep into the ocean. Get social and network with other people who are in the interior design industry. Like their pages and comment on their posts. By sharing your views, you will be seen by the other users interacting on the platforms.

You can also offer to feature other people in the interior design business on your page. Partnering with other page-owners and brands will give you more visibility. You can tag them in your posts and they can do the same for you. Such collaborations shall benefit both of you and give you the opportunity to reach a wider audience.

Go live

Facebook live has gained popularity and this is a method that personalities and brands use to connect with their audiences. You can have live Q&A sessions on interior design so as to increase the engagement and traffic to your Facebook page and site. You can also do demos of your work via Facebook Live.

As soon as you master the best time to go live, you will be able to build an audience and keep them on the lookout for more live sessions from you.

Use the in-depth knowledge to build your interior design business

With this knowledge at hand, you can work on your Facebook marketing strategy and achieve the best results. Now that you have figured out how to go about building a Facebook audience for interior designers, pull the audience to your Facebook page and site.

May they welcome you into their space, allowing you to transform it with your amazing interior designing skills.

Go large: display your favorite images in your home or apartment as high quality Wall Décor you can see and enjoy every day. Do this, and you’ll learn that the most beautiful words you’ll ever hear from someone who visits your home are, “Wow! Did YOU take that photo?”

Don’t hide your light under a bushel—and don’t leave your best images trapped inside a memory card. Large prints add beauty and impact to any room and can be quickly switched around as the mood strikes. Portraits of loved ones, landscapes, pets, and life events top the list of favorite wall art subjects, but there are absolutely no limitations because you are the curator of your personal gallery.

Many photographers become frustrated when they make inkjet prints at home. The first major limitation is size. Unless you purchase a specialized printer, you’re generally limited to prints that measure less than 24 inches in their longest dimension, usually smaller. While some inkjet printers are capable of very high quality output, many produce results that are well below the potential of the image file. To get reliably high quality prints and an amazing variety of display options you must enlist the services of a first-tier professional photo lab.

Saal Digital
Saal Digital is your one-stop shop for Wall Décor in an amazing array of material choices, surfaces and shapes. And the professionals at Saal Digital will print your artwork expertly so that every drop of beauty and quality is revealed for all to see.

Saal Digital is a professional photo lab and one of the leading suppliers of high quality photo products in Europe. They work continuously with pro and amateur photographers to develop products that achieve the highest standards of quality and long lasting value. As a modern online service provider, they specialize in a broad range of top-of-the-line photo products including Photo Books, Photo Prints, Posters, Calendars, Greeting Cards, a broad selection of popular Photo Gifts and of course Wall Décor. Plus Saal Digital provides easy-to-use layout software that requires zero professional expertise and makes online ordering very easy.

One reason why Saal Digital is the best source for Wall Décor is the extensive options they offer, so many options that you’re sure to find exactly what you’re looking for. Visit the Saal Digital website and tour the various choices of Wall Décor shapes, surfaces and material. Here are some favorite options you may enjoy. Keep in mind that this is only a small sample.

Multipart Wall Décor
Your personal photographic centerpiece, a multipart print brings excitement and a new element to displaying photographic artwork. Divided on several picture panels, your image will add a new dimension to the room. Or you can arrange several images in a dramatic layout. Multipart Wall Décor provides the viewer with an infinite expanse and thus creates a very special atmosphere. Saal Digital provides a Wall Décor Configurator, so you can experiment with different combinations and create a unique design object as a result.

Photo Canvas
Show off your images at the highest resolution and maximum quality to ensure impressive brilliance as well as crisp, sharp reproduction with the Photo Canvas option. The process uses a high-end latex print with 300 dpi resolution on a natural color, fine canvas made of a blended fabric (35% cotton and 65% polyester) that’s stretched by hand on a solid real-wood wedge frame that’s .78 inches (2 cm) thick. Installation is easy—the canvas is ready to hang without a separate frame using two nails or screws.

By default, the edges of the images are folded over the frame, but you can specify Edge Mirroring so that the entire image area is visible from the front and the edges are mirrored on all four sides. You can choose between a 0.8 or 1.58 inch frame depth to give your canvas a three-dimensional appearance.

Brushed Metal
For a contemporary, modern look, go for the versatile Brushed Metal print. Reproduced on a 3mm thick brushed aluminum surface, this technique especially helps brighter parts of your image stand out. Alternatively you can choose the regular (not brushed) Metal Print. This video guides you through the differences. The print is made using a special UV direct print with a seven-color printing (normally only four) and provides impressive color intensity at the highest resolution without pixelation and with maximum sharpness. Optionally you can specify gold or silver metallic toning effects that enhance the detail in black & white photos.

Custom sizes are available, so you can match the format to the display area, and there are four mounting options that making hanging the creation easy and straightforward.

GalleryPrint
Created using direct printing on a 2mm acrylic substrate that’s reinforced by a 3mm aluminum plate, GalleryPrints offer superb resolution and maximum sharpness through a seven-color UV direct printing process. These genuine works of art transform any room into an art gallery. They’re also perfect for professional offices and public places and can be reproduced in custom sizes to match the display environment.

Professional photographers who offer prints for sale in art galleries, at street fairs and on a private contracted basis should strongly consider GalleryPrints to show off their work at the highest quality level.

Wall Décor as Gifts
Wall Décor items make unique gifts that will be treasured forever. Regardless the occasion, personalized Wall Décor is an unbeatable way to share your art and delight your friends.

How to Order
Click here to download Saal Design Software USA. It features a full range of functions and editing options. You can customize your design with clipart, backgrounds, color and text boxes. When you need a break you can save your projects offline and edit them later before ordering.

A faster way that’s not as flexible but is just as effective is to visit the Saal Digital online store. Design and then place your order directly from your web browser. For convenience you can import photos from Dropbox and Google Drive.

The Saal Digital US App for Apple and Android mobile devices is a third way to order. It’s fast and convenient, and you can complete your creations with just a few steps. You get great results, even with smartphone images.

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— Shutterbug Staff