Hosted by the Belize Tourism Board and the Ministry of Tourism, Youth, Sports and Diaspora Relations, the conference provided a dynamic platform for dialogue, innovation and collaboration.
Speaking with the Caribbean Tourism Authority, James emphasized the coordinated national effort behind the preparations, noting that public and private sector teams have been working closely to deliver a seamless and impactful experience. Planning spans all aspects of the event, from the structure of the business-to-business meetings to curated opening and closing events designed to showcase the destination. Beyond facilitating commercial exchanges between buyers and suppliers, the strategy includes immersing visiting media, tour operators and MICE planners in the Antigua and Barbuda experience to strengthen their ability to promote the destination globally.
