Under the theme ‘Connected’ and with Huawei as the main sponsor – joined by notable partners such as Smyrooms (part of Viajes El Corte Inglés), Ávoris, and HotelDistribute – more than 800 decision-makers and executives from some of the most innovative and influential companies in the B2B distribution space gathered to reflect on emerging destinations, how to steer tourism toward sustainability, and how to apply advances in Artificial Intelligence and process automation in a complex ecosystem that includes hotel groups, airlines, OTAs, tech providers, and independent operators – all while contending with new entrants from outside the travel industry. Perfect connectivity among these players is no longer optional.