Trip.com Group have announced the final winners of its Tourism Innovation Awards, recognising trailblazing projects that are driving tourism growth globally. From sustainability-driven design to immersive technology and cultural heritage, the winning projects give a glimpse of the future of travel – reflecting a growing demand for unique experiences that stretch beyond the usual travel checklist.

Sandals Resorts and Beaches Resorts are pleased to announce a new partnership with Elvis Duran and the Morning Show, the #1 nationally syndicated morning show and a flagship of the iHeartRadio network. Running through February 2026, the dynamic, multi-platform campaign will transport millions of loyal listeners across more than 80 key markets – from New York to Miami to Philadelphia and beyond – straight to the heart of the Caribbean, seen through the lens of the award-winning, family-owned all-inclusive brands.

Rocco Forte Hotels launches the Musical Room Service, inviting guests to indulge in culinary and musical artistry from the privacy of a Signature Suite. The brand’s iconic city hotels have partnered with theatres, opera houses and musicians in each location to provide the ultimate private performance for guests, available to order alongside in-suite dining from the hotels’ restaurants.

Fasten your tastebuds and prepare for take off, Virgin Atlantic is putting a spicy spin on a British tradition with the launch of a new fiesta-fuelled afternoon tea to celebrate its new route to Cancun, inspired by the flavours and destinations of Mexico.

With an eclectic menu, designed by Virgin Hotels London-Shoreditch Chef, Barry Vera, the aptly named ‘Afternoon Tea-quila’ features a watermelon and steak finger sandwich, a grilled strawberry burrito, tequila chilli macarons, an iced early grey margarita and even cheddar and jalapeños butter scones topped with sticky short rib.