Dubrovnik wins ‘World’s Leading Sustainable Destination’

The Croatian tourism capital City of Dubrovnik has been recognised with the title of ‘World’s Leading Sustainable Destination 2025’ by voters at the World Sustainable Travel & Hospitality Awards.

Dubrovnik’s ‘Respect the City’ initiative is a pioneering model for managing overtourism while preserving cultural heritage and enhancing residents’ quality of life. Launched in 2017, the strategic, multidisciplinary project positions Dubrovnik as a sustainability leader in the Mediterranean by balancing economic growth with the protection of its UNESCO-listed Old Town. Through innovative technology and coordinated governance, the city has introduced Croatia’s first electric car-sharing scheme, implemented an AI-powered visitor forecasting system, and launched the Dubrovnik Pass – integrating attraction access and visitor flow management.