Emirates embarks on major partnership with FC Bayern Munich

Emirates has entered a landmark seven-year partnership with FC Bayern Munchen, 34-time Bundesliga champions and six-time UEFA Champions League titleholders.  The agreement positions Emirates as Platinum Partner of FC Bayern Munich’s first team from the 2025-26 season through to the 2031-32 season.

The football powerhouse is one of the most widely supported and respected clubs worldwide, with a highly engaged global fanbase of more than 140 million people, enjoying strong brand recognition rooted in a unique Bavarian identity. FC Bayern also enjoys a robust club membership of 410,000, one of the largest in the football world, demonstrating deep community support and engagement. It also has fanclubs spanning more than 100 countries, reflecting its massive international appeal.