Emirates launches Aircrafted KIDS initiative in MENA, donating 800 bags in Egypt

Emirates has launched its Aircrafted KIDS initiative in Middle East and North Africa, donating 800 bags to two non-profit organisations in Egypt. The initiative was born from the understanding that while education is one of the greatest engines for societal development and economic empowerment, access to resources is a barrier for children and young people. To help address this, Emirates launched an initiative to donate essential supplies and limited-edition, handcrafted backpacks from its ‘Aircrafted by Emirates’ collection to organisations across Africa and West Asia, and now in the MENA region.