FITUR 2026: Hotel booking lead time increase sixfold, says RateGain
The behavior of travelers attending major tourism events is undergoing a significant shift. On the occasion of FITUR Madrid 2026, RateGain, a global leader in AI-powered SaaS solutions for the travel and hospitality industry, analyzed hotel bookings in the Community of Madrid for the week of January 19–25. The analysis reveals a substantial change in booking patterns, characterized by longer booking lead times, higher spend per night, and longer stays.
