FITUR 2026 to confirm the strength and potential of the UK tourism market

FITUR 2026, the International Tourism Trade Fair, running from 21 to 25 January at IFEMA MADRID, will highlight the vitality of the UK tourism market and the close relationship it maintains with Spain, a destination to which British travellers give one of the highest ratings in Europe.

In 2024, 18.4 million British tourists visited Spain, accounting for 19.6% of the total. By September 2025, arrivals were expected to reach 15.3 million, up 4% year-on-year, with spending projected at €19 billion, according to the Secretary of State for Tourism.