FITUR Experience Reveals Culture, History and Heritage Trips as the Most In-Demand Travel Experience

Tours focused on culture, history and heritage continue to be the leading experiences sought by people booking trips to Spain, according to experts participating today in FITUR Experience, the new section of the International Tourism Trade Fair organised in collaboration with Viator, a Tripadvisor company. The event highlighted the growing importance of experiential tourism in Spain. Speakers also noted that among the fastest-growing experiences are outdoor activities, nightlife, shopping, cultural excursions, theatre and music.