Gen Z solo travelers, pop‑culture itineraries and tech gaps set to reshape multi-day tour sector

Gen Z women travelling solo, pop‑culture‑inspired itineraries, and a widening technology divide between large platforms and smaller operators are among the key forces reshaping the multi‑day tour industry, according to new research from Arival, the global leader in travel experiences intelligence.

The findings come from Arival’s new in‑depth study of the multi‑day sector, combining more than 40 interviews with operators, distributors and technology providers, and a global survey of hundreds of multi‑day tour companies.  Preliminary insights will be unveiled at the first‑ever dedicated Multi‑Day Track during Arival 360 Washington DC, taking place from September 30th to October 3rd 2025.