Hilton’s Record‑Breaking Campaign with Deepika Padukone

Hilton has achieved a landmark moment in digital brand storytelling, as its latest campaign featuring global ambassador Deepika Padukone has set a global record for one of the most-watched Instagram Reels. The latest campaign ad, part of Hilton’s acclaimed “It Matters Where You Stay” campaign, has surpassed 1.9 billion views on Instagram Reels and 5 billion views across channels in just eight weeks, underscoring the power of purpose-driven storytelling to build deep resonance with today’s travelers.