How Virtual Tours Are Helping Agents Close Deals Faster
How Virtual Tours Are Helping Agents Close Deals Faster
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In real estate, time is everything. Buyers and sellers alike are always looking for ways to speed up transactions without sacrificing the quality of the experience. Virtual tours continue to transform the way properties are marketed, helping agents close deals faster, increase engagement, and provide unparalleled convenience to their clients. With options like Matterport and Zillow 3D Tours, real estate professionals have different options to choose from, and not only meet but exceed the expectations of modern buyers.
The Efficiency of Virtual Tours Is Unmatched
Virtual tours save time for everyone involved—agents, buyers, and sellers. By allowing potential buyers to explore properties remotely, they help eliminate unnecessary showings and narrow down the pool of serious prospects. According to a 2023 study by the National Association of Realtors (NAR), 47% of buyers say virtual tours were a critical factor in their decision-making process, and 77% want the ability to take virtual tours before committing to an in-person visit.
For agents, this means fewer wasted hours setting up showings for unqualified buyers. Buyers, in turn, benefit from the convenience of previewing homes on their own schedule, often after hours or even across time zones. The result? Faster decision-making and shorter time on the market for sellers.
Increased Engagement and Immersion
The beauty of virtual tours lies in their immersive nature. With tools like Matterport and Zillow 3D Tours, potential buyers can navigate through properties as if they were there in person. These platforms allow users to zoom in on details, measure spaces, and visualize how furniture and decor might fit into a room.
According to Matterport, listings with virtual tours receive up to 49% more qualified leads than those without, and Zillow reports that homes with 3D tours are 68% more likely to sell than listings without one. This increased engagement leads to better-qualified buyers who feel more confident about making an offer—even before stepping foot inside the property.
Why Matterport Remains a Gold Standard
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Matterport has long been a leader in the world of virtual tours, offering immersive 3D renderings that capture every detail of a property. Unlike traditional photos or videos, Matterport tours provide an interactive experience, allowing buyers to move room-to-room and explore the space at their own pace. Matterport even includes floor plans, room dimensions, and dollhouse views, helping buyers visualize their future home in ways that photos simply cannot.
Matterport tours are especially valuable for high-end or unique properties, where details like architectural features or luxury finishes are key selling points. Agents who use Matterport report faster sales and higher buyer satisfaction because the platform offers a level of transparency that builds trust.
The Power of Zillow 3D Tours and Listing Showcase
Zillow’s 3D Tours, combined with its new Listing Showcase feature, are designed to give agents a competitive edge. Showcase uses AI to display properties in the best possible light, pairing high-quality visuals with smart search features that attract the right buyers. Homes with Zillow 3D Tours are prioritized in search results, giving them more visibility and engagement.
At Sharp Frame Media, we make the process even easier for our clients. Not only do we scan Zillow 3D Tours, but we also upload your media directly to the ShowingTime+ platform for you, seamlessly integrating your virtual tour into Zillow’s ecosystem. This saves agents time while ensuring their listings stand out in an increasingly competitive market.
Sharp Frame Media Makes It Easier for Agents
The Sharp Frame Media team fully understands the importance of staying ahead in the real estate industry. That’s why we offer both Matterport and Zillow 3D Tours as part of our real estate photography packages. Here’s how we simplify the process for you:
Professional Photography: Our expert team captures stunning images and videos that highlight every property’s unique features.
Seamless Integration: We can upload your media and Zillow 3D Tours directly to the ShowingTime+ platform, ensuring your listing is ready to go on Zillow Showcase without any extra work on your part.
Competitive Pricing: Our photography packages start at just $139, and our 3D tour add-ons start at only $99, making professional 3D content accessible to agents of all levels.
When you work with Sharp Frame Media, you’re not just getting a service—you’re getting a partner dedicated to helping you close deals faster and more efficiently.
Virtual Tours Are Definitely Here To Stay
Virtual tours aren’t just a trend—they’re the future of real estate marketing. In a world where convenience and speed are key, buyers are demanding better ways to explore properties, and sellers are looking for tools to showcase their homes effectively. Virtual tours provide the perfect solution, giving everyone involved the tools they need to succeed.
As we move further into 2025, it’s clear that virtual tours are no longer optional for agents looking to stay competitive. They’re a necessity. Whether you’re using Zillow 3D Tours, Matterport, or both, these tools will help you attract more buyers, close deals faster, and elevate your business to new heights.
Ready to get started? If you’re looking to integrate virtual tours into your listings, Sharp Frame Media is here to help. Contact us today to book your photography package and see how we can help you showcase properties like never before.
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Sharp Frame Media is a 5-star rated real estate media agency servicing Dallas-Fort Worth, and surrounding cities in Texas. Founded in 2015 on the values of craftsmanship, service, and partnership. As a veteran-owned company, our mission is driven by our commitment to unmatched service.
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