News and Tips

Adapting to the latest media technology can be a daunting task. However, with the right tools and resources, it can be much easier than you think. With advances in technology, media has become an ever-evolving industry, and staying up to date on the latest trends is essential for success. Are you in the real estate industry? Are you staying current with the latest media technology available to you? Take a look at the following stats and find out the importance of adapting to the latest media technologies.

One of the best ways to stay abreast of the latest media trends is to keep an eye on the industry news, and what other colleagues are already doing. You can stay informed on the latest developments in media technologies by attending conferences and seminars which will also help you build the necessary skills. Many times, your brokerage will offer education on the latest technological trends that will benefit you and provide you with a list of potential business partnerships to help your business grow in that regard.

Another way to stay ahead of the curve is to invest in the right hardware, and software, or better yet, hire a professional in media technology. Especially when it comes to creating marketing videos, virtual tours, matterport, or maintaining a creative and constant social media presence.

Investing in the latest media technology can help you create content that is more engaging and effective. Additionally, investing in the right tools can help you streamline your workflow and make production more efficient.

According to the 2022 Technology Survey by the National Association of REALTORS, the top 3 tech tools that have given respondents (or their agents) the highest number of quality leads in the last 12 months were:

Social media (46%),
Their local MLS (30%), and
Customer relationship management (CRM) (26%)

Moreover, according to the survey, real estate agents reported the following:

63% of respondents said the main reason for social media use in their real estate business was to promote listings.
59% said they are expected to have a presence on social media.
57% said social media helps build/maintain relationships with existing clients.
89% use Facebook in their real estate business, 59% use Instagram, 53% use LinkedIn, and 26% use YouTube.

Taking a closer look at the San Antonio real estate market, a very low percentage of real estate agents take advantage of the latest technology tools available to them. According to our internal statistics, 1 out 10 Realtors are using all the technology resources available to better showcase their properties. Furthermore, when networking with real estate agents in San Antonio, Texas, roughly 60% refer to use of professional photography, and about 30% use or have used additional media services such as drone photography, virtual tours, virtual dusk, and virtual staging. Lastly, approximately 10% are using Matterport for their business. This means that if you are a real estate agent in the San Antonio area, you have a great opportunity to position yourself among the top Realtors by taking advantage of the latest technology trends available to you.

Finally, it’s crucial to stay up to date with the latest trends in content creation. Keeping an eye on the latest trends in media can help you create content that is more relevant and engaging. Additionally, by understanding the latest trends, you can create content that allows your clients to get a full experience of your property.

Yes, adapting to the latest media technology can be a challenging task. However, with the right tools, resources, and professional team, it can be much easier. If you are in San Antonio, Texas, or in the DFW area, we got you covered. You can check out your latest Social Media Management services now offered at Sharp Frame Media.