Jamaica Exits FITUR 2026 with Accelerated Recovery and New Investment Momentum
Jamaica closed three days of engagements at FITUR 2026 with measurable momentum behind its tourism rebound: stronger alignment with major hotel partners to speed up reopening timelines, deeper coordination with key airlift and marketing partners, and expanding investor interest in aviation and destination development. The week’s most significant outcome came on Day 3 of the international tourism tradeshow held in Madrid, Spain, when UN Tourism named Jamaica as the Tourism Resilience Hub of the world — a global endorsement of the country’s leadership in crisis readiness and recovery.
