Lubbock Tips Its Hat to Route 66’s Centennial

With the countdown to the Route 66 centenary well underway, the spotlight is on the classic motels, neon signs, and dusty highways of America’s most storied road. But just a short two-hour roll south from Amarillo—along a stretch of open West Texas road—Lubbock waits with cold brews, live music, and a deep sense of soul that travellers won’t want to miss.

While not technically on Route 66, Lubbock’s the kind of place where the spirit of the Mother Road lives on—laid-back, full of character, and rooted in stories that go for miles.