Northern Pakistan Listed as Top Travel Destination, as It Faces Sustainability Challenges
Interest in Northern Pakistan is soaring, with the BBC, CNN and Financial Times all recently naming the region as one of the must visit destinations for 2025.
In 2024 the Giglit-Baltistan region saw a 121% increase in international visitors compared to 2023, who were drawn to the area’s stunning mountains, lakes, wildlife, excellent trekking, climbing and unique culture.
This trend is expected to continue into 2025, with domestic tourism also sharply on the rise, but this presents ecological challenges in a fragile mountainous environment.
