It happens to the best of us: Sooner or later we all run out of fresh ideas and inspiration and fall into a rut. So how do you escape the doldrums and get the get the creative juices flowing once again?

The answer can be as simple as breaking the so-called “rules” of photography and trying something different or unconventional. Unique images are typically the result, and in the process you’ll expand your vision, skills and interests.

The quick tutorial below from the Photography Course YouTube channel is installment 45 of the 52-Week Project that’s designed to simplify common techniques and provide interesting ideas for shooting images that stand out from the crowd. Today’s episode will provide a heavy dose of inspiration to get back out in the field and on track.

Instructor Tara Iv encourages you to pick any (or all) of the three familiar rules she describes and break them to bits. It’s a fun and liberating exercise that we encourage you to try over the weekend. As we’ve said numerous times before, rules are meant to be broken, right?

The overarching goal is to rediscover your creativity by taking a more intuitive approach to photography with alternative techniques for capturing familiar scenes. Iv begins with the well-known Rules of Thirds that involves dividing the frame with two evenly spaced vertical lines and two evenly spaced horizontal lines. Then, as it goes, you place subjects at points where these lines intersect.

Breaking this rule is simple: Just forget about any guidelines, loosen up, and take whatever approach to composition that strikes your fancy. Even try placing a subject smack dab in the center of the frame, heaven forbid, and you might capture a compelling image.

Tip number two involves the common goal of maximizing sharpness. Here Iv suggests you try the opposite approach with a technique known as Intentional Camera Movement (ICM) during a slow exposure like 1/15. And by all means, leave your tripod at home. This often results in photos with a beautiful painterly look.

The lesson wraps up with a rule we were all taught early on; namely, keeping the horizon straight and level so your photo doesn’t appear careless. Here the trick is to tilt the camera left or right to skew the horizon on purpose. This method adds unexpected impact to street scenes, landscapes, and environmental portraits.

There’s much more to see on Iv’s instructional YouTube, channel, including past and future episodes of the popular 52-Week project. So pay a visit when you have time.

And if you want to protect all your hard-earned images, be sure to watch the recent tutorial we posted explaining a safe and simple method for backing up your files so tragedy never strikes.

Capturing sharp photos is a goal of all photographers, and it’s best to get the job done in the camera. That’s because things can go wrong when attempting to fix soft images in post-processing.

In the tutorial below a top pro reveals nine “unconventional” tips for shooting sharp photos that you likely haven’t heard before. His advice may be different from what you’ve heard in the past, but it works wonders for all genres of photography and you can start using it today.

Instructor Tin Man Lee is an award-winning wildlife photographer whose students themselves have won more than 300 national and international honors. Lee learned tip one from a legendary National Geographic photographer while they were shooting wildlife in Yellowstone National Park.

This technique is all about shooting wide-open, preferably with a prime lens, even when situations may indicate otherwise. That’s because as long as the eyes of your subject are sharp, human perception is such that the image conveys a feeling of sharpness. The bonus is a soft background that further accentuates the eyes.

Lee also discusses the difference between zoom lenses and primes from the perspective of a wildlife photographer. He notes that his subjects are elusive, rarely remain still, often blend into the background, and can be particularly active in low light. His preference for prime lenses is due to the fact that lab tests don’t take these variables into consideration when evaluating lenses for sharpness.

Another key consideration is Lee’s trick for “helping the camera speed up autofocus.” He does this by previsualizing an image, and he offers this advice: Before you click on the shutter, scrutinize the scene looking for a clean background without elements between you and your subject that can momentarily confuse the camera and cause you to miss the moment.

Lee also discusses the importance of minimizing negative effects of various atmospheric conditions, and whether or not using the camera’s highest frame rate really matters. You’ll also see how he employs shutter speed, aperture and ISO to maximize sharpness in different situations.

There’s much more to learn, including how to avoid a common mistake when shooting in low light, the degree to which megapixels really matter, and a little-known “super sharpening method” that delivers fast and precise results.

After watching this lesson head over to Lee’s instructional YouTube channel for more great outdoor photography tips.

And be sure to check out the tutorial we posted from another accomplished pro, explaining how to shoot landscape photos with eye-catching sunbursts.

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Optimizing Your Commercial Videos for SEO Success

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  July 27, 2023
  
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  5:18 pm
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  Uncategorized
  

In today’s digital marketing landscape, producing engaging, high-quality videos isn’t enough. For your commercial videos to truly shine, they need to be seen. Enter SEO (Search Engine Optimization), the digital marketing strategy that ensures your videos get the visibility they deserve. Here, we explore how you can optimize your commercial videos for SEO success with Sharp Frame Media in the DFW area.

1. Captivating Titles and Descriptions

Your video’s title and description aren’t just for grabbing viewers’ attention—they also play a crucial role in SEO. These two elements should accurately represent the content of your video and incorporate keywords relevant to your brand and video content. 

At Sharp Frame Media, we understand the importance of using compelling, keyword-rich titles and descriptions. We work with you to identify the best keywords that reflect your brand and video content, making your videos easily discoverable by search engines and viewers alike.

2. Transcription is Key

Google and other search engines can’t watch videos, but they can read text. Transcribing your video content creates crawlable text for search engines, giving them a better understanding of your content. This step is especially crucial for videos that are heavy with dialogue or detailed information.

At Sharp Frame Media, we offer transcription services to ensure your videos are comprehensible to both viewers and search engines, enhancing your SEO efforts.

3. Harness the Power of Thumbnails

Thumbnails are the first thing viewers see when they come across your video. An engaging, high-quality thumbnail can significantly increase your video’s click-through rate, which in turn, boosts its SEO value.

Our team at Sharp Frame Media helps design eye-catching, representative thumbnails that not only grab attention but also contribute to better visibility on search engines.

4. Utilize Video Sitemaps

Video sitemaps provide search engines with additional information about the videos on your site, helping them index your video content more effectively. This often-overlooked step can make a substantial difference to your SEO efforts.

Our SEO experts at Sharp Frame Media can assist you in creating and submitting video sitemaps, ensuring search engines have all the information they need to index your videos effectively.

5. Encourage Engagement:

Search engines consider user engagement when ranking content. Videos that generate likes, shares, comments, and other forms of engagement are likely to rank higher in search results.

By creating engaging, high-quality commercial videos, Sharp Frame Media encourages viewers to interact with your content. Additionally, we can guide you on best practices for promoting engagement, such as including calls to action and encouraging viewers to subscribe, like, or share.

Optimizing your commercial videos for SEO success may seem like a daunting task, but it’s one that can reap substantial rewards in terms of visibility and engagement. Let Sharp Frame Media be your guide on this SEO journey. Explore our services further at our Services Link, and let’s get your videos the recognition they deserve!

Here are other related topics that might interest you:

The Difference Between Commercial and Real Estate Photography

4 Problems a Realtor Could Face By Not Using Video

Branding Videos and Why You Need One

See more… 

Sharp Frame Media is a 5-star rated real estate media company servicing Dallas-Fort Worth, San Antonio, and Austin, Texas. Founded in 2017 on values of craftsmanship, service, and partnership. Our #1 priority is customer satisfaction. 

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The post Optimizing Your Commercial Videos for SEO Success appeared first on Real Estate Photography in Dallas-Fort Worth.