There’s a vast array of plugins from third-party vendors for augmenting the capabilities of whatever image-editing software you use. In the tutorial below you’ll discover what one expert calls “the best” choice for both Lightroom and Photoshop.

Anthony Morganti is a post–processing impresario, and in this episode he explains why ON1 Effects is his favorite, and he demos how to use it for faster, more effective editing. There are two links you should check out in the description beneath the video; one for more details and purchasing options on the ON1 site, and another with a 20% discount code courtesy of Morganti.

Some of you know that ON1 Effects is a component of ON1 2023, and it’s been a part of Photo Raw from the beginning. What Morganti discusses today is that you also can purchase ON1 Effects, all by itself, as an affordable standalone application—and when you do it will also work as a plugin for Lightroom Classic and Photoshop.

In today’s 14-minute lesson Morganti demonstrates how to use this powerful plugin in Lightroom Classic to quickly and effectively enhance two different images that need a bit of work. One is a wildlife image of a majestic hawk, and the other is a somewhat dark and uninspiring seascape shot.

He begins with his photo of the Red Tail raptor perched upon a sign, and gets to work. His goal is to use plugin “to make the bird stand out a little more.” As soon as he opens ON1 Effects, a dialogue box pops up suggesting he create a copy of the photo. That’s because he’s working with a Raw file and the plug-in requires that the image be a JPEG, PSD, or a TIFF.

Once the copied image opens you’re presented with a huge choice of interesting effects. Hovering over each of the effects provides a brief description and thumbnail representation of what it does. That way you’ll know if it meets your needs and have a pretty good idea of what to expect.

There are also a bunch of thumbnails for presets and filters on the left of the screen. After describing all the details Morganti then demonstrate how to greatly enhance the hawk photo with a few of the options. He then does the same with his seascape photograph.

Morganti’s popular YouTube channel contains many more helpful lessons like this one, so be sure to take a look.

And don’t miss the tutorial we posted recently from another post-processing expert, explaining an easy way to create your own timesaving Lightroom presets for a more efficient workflow.

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5 Things Your Real Estate Photographer Wants You To Know

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  April 28, 2023
  
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  2:49 pm
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  Uncategorized
  

As a real estate agent, you know how important it is to showcase a property in its best light. High-quality photographs can make all the difference when it comes to attracting potential buyers. That’s where a professional real estate photographer comes in. They have the expertise and skills to capture stunning images that can help sell a property. To help you get the most out of your real estate photographer, here are five things they want you to know.

Preparation Is Key

A good real estate photographer will have a checklist of items that need to be addressed before a shoot. This may include decluttering the space, removing personal items, and making sure the property is clean and presentable. At Sharp Frame Media, we make sure every single one of your clients receives a Home Prep Guide before their photography session. By preparing the property in advance, you’ll be able to get the best possible photographs that showcase the property’s features.

Lighting Is Everything

Lighting plays a critical role in real estate photography. The photographer will evaluate the property’s natural lighting and determine whether additional lighting is necessary. They may use specialized equipment, such as flashes or reflectors, to ensure that the property is well-lit and looks its best. Understanding the importance of lighting and working with your photographer to get it right can make all the difference in the final product.

Moreover, consider the best time of the day to best showcase your property. If you are not familiar with finding the best time of day, check out the Sunseeker App to make sure you book your session at the best time possible to photograph your property. If you still can not find the best time, ask your photographer for guidance, they are trained and will guide you through any questions you may have. Trust your photographer.

Time Is Of Essence

A real estate photographer understands that time is of the essence when it comes to photographing a property. They’ll work with you to schedule a shoot at a time that’s convenient for both you and the seller. They’ll also be efficient during the shoot, capturing all necessary shots quickly and accurately. By working together to manage time effectively, you’ll be able to get the photographs you need without disrupting your busy schedule. At Sharp Frame Media we make sure to provide clients with an estimated total time required for the services hired. Also, showing up on time is one of our top priorities because we know your time is valuable. 

Communication is Key

Your photographer wants to make sure that they capture the shots you need to showcase the property effectively. They’ll work with you to determine the property’s most significant features and any specific shots you need. Clear communication can help ensure that the final product meets your expectations and helps sell the property.

Editing Is A Key Part Of The Process

After the shoot, the real estate photographer will spend time editing the images to ensure that they look their best. This may include color correction, cropping, and retouching. They’ll work to create images that are bright, clear, and attractive to potential buyers. It’s important to understand that editing is a critical part of the process, and it can take time to get the final product just right.

Moreover, many photography companies and or photographers will offer additional services like virtual dusk, green grass, blue skies, virtual staging, and more. Ask your photographer what else is available to best showcase your property 

In conclusion, working with a professional real estate photographer can make a significant difference in how a property is presented to potential buyers. By understanding these five key points, you can work effectively with your photographer to get the best possible images. Remember to prepare the property in advance, prioritize lighting, manage time effectively, communicate clearly, and understand that editing is a critical part of the process. With these tips in mind, you’ll be able to showcase properties effectively and help your clients achieve their real estate goals.

Here are other related topics that might interest you:

Best Time of Day to Photograph Your Real Estate Listing

4 Best Practices for A Successful Real Estate Photo Shoot

Transforming Real Estate Photos with Virtual Staging

See more… 

Sharp Frame Media is a 5-star rated real estate media company servicing Dallas-Fort Worth, San Antonio, and Austin, Texas. Founded in 2017 on values of craftsmanship, service, and partnership. Our #1 priority is customer satisfaction. 

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The post 5 Things Your Real Estate Photographer Wants You To Know appeared first on Real Estate Photography in Dallas-Fort Worth.