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Web in Travel (WiT) kicks off WiT Seoul 2025 today, convening many of APAC’s most influential leaders, innovators and entrepreneurs, to debate what the next two decades hold for the travel industry.

The theme, “The Next 20”, challenges the industry to look beyond recovery cycles and short‑term gains, and instead design travel that is smarter, more connected, and more conscious.  Sessions will spotlight how AI, sustainability, and shifting consumer expectations are reshaping discovery, booking, and experiences.

The Hospitality Sales and Marketing Association International (HSMAI) Middle East and Africa (MEA) has successfully wrapped up its 8th annual Commercial Strategy Conference in Dubai. 400+ delegates, 83 speakers, 55 different discussions across 9 formats, 39 ROCKSTAR award submissions and a 15 percent increase in attendance compared to last year