Photo Of The Day By Russ Burch
Today’s Photo of the Day is “Stormy Evening Sunset” by Russ Burch. Location: Manasota Key, Florida.
Want to get your images in the running for a Photo of the Day feature? Photo of the Day is chosen from various galleries, including Assignments, Galleries and Contests. Assignments have weekly winners that are featured on the website homepage, Facebook, Twitter and Instagram. To get your photos in the running, all you have to do is submit them.
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4 Problems A Realtor Could Face By Not Using Video
4 Problems A Realtor Could Face By Not Using Video
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October 18, 2022
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10:35 am -
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For many Realtors, video can be seen as an expensive additional service and, perhaps, even as an unnecessary investment. However, that cannot be any further away from the truth. Video has a significant impact on today’s world and the real estate industry. Not considering video as a potential investment can lead Realtors to face several problems in the future. In this blog, we are going to share with you four main problems a Realtor could face by not using video for their properties.
Problem #1: Restrict the buyer experience
Buyers will only see what you allow them to see. Allowing potential buyers to have a full experience will not only provide them with the necessary information about the property but will also connect with emotions. Just like an image can generate emotions, video can easily intensify them. Every listing must contain pertinent information, photos, floor plans, and 3D tours as a basic goal. Going above and beyond requires taking your potential buyer through an immersive experience allowing them to flourish in new sensations just like when watching a movie.
Cinematic property videos are designed to highlight the best of each property accompanied by music in a perfectly synchronized manner to amplify the experience. Let’s keep in mind that before selling a product, one sells an idea. And that idea must include an immersive experience for it to be worthy. The better the experience the more likely the conversion. Hence, restricting the buyer experience will result in fewer immediate sales.
Problem #2: Not get seen
Keeping up with today’s technological trends is not an easy task, however, it is a must. Especially since 95% of home buyers use the internet to search for properties (NAR 2021 Profile of Home Buyers and Sellers). According to The Ultimate Guide to Video Marketing by Hubspot, people are spending an average of 19 hours a week watching videos online. In addition, the VNI (Visual Networking Index ) Complete Forecast Highlights by Cisco reports a consumer internet video traffic compound annual growth rate of 34% since 2017. As a result, globally, internet video traffic will be 82% of all consumer internet traffic by 2022. So, the more the video traffic grows in the digital world, the less your listings will be noticed if they do not include video. And therefore you will not get seen as you should.
Problem #3: Missing out on new generations
It is very important to consider the new upcoming clients and home buyers. According to the National Association of Realtors’ 2021 Profile of Home Buyers and Sellers, the typical first-time buyer’s age was 29 years old for males and 33 for females. This consists of the Millenials and right on the edge with Gen Z whose oldest is 25 years old. Now, Millenials are known to be on top of social media, and Gen Z is on top of the latest trends on social media which is all about video.
Therefore, to reach both generations, it is highly recommended to market yourself through the appropriate channels, which requires staying up to date with the latest technological trends. As a consequence, you could be missing out on new generations by not upgrading to marketing your properties with video.
Problem #4: Reputation
Whether it’s a small home or a luxurious home, it is the work and effort the Realtor puts into the marketing that makes it stand out. So, every time you invest in promoting your properties in the best and most efficient way possible, a higher reputation you obtain by presenting yourself as a top-notch realtor. At the end of the day, it’s not the worth of the home but the professionalism and effort a Realtor places on each one of his or her properties.
There is nothing more impactful than being able to serve any client with the same level of excellence by marketing all homes with the use of all existing resources to so; being videography the latest trend. So, not investing in videography for your properties might position you as a Realtor who takes their job less seriously or is less interested in utilizing the available resources efficiently.
Conclusion
All in all, “wow” your clients by showing them how their properties will be marketed with a professional video. Market your properties and yourself with video to generate more traffic, and therefore, more leads online. Inspire your home buyers with an explicit immersive experience with a cinematic property video while searching through the internet. Lastly, keep yourself updated with the latest trends to not miss out on the new generations.
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6 Ways To Repurpose Photos For Real Estate Agents
6 Ways To Repurpose Photos For Real Estate Agents
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October 18, 2022
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10:08 am -
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Uncategorized
It is known that hiring a professional photographer for your listings has a significant impact on new potential clients and helps generate more leads. A worthy investment that sometimes Realtors do not take full advantage of. In this blog we’re going to share the many ways images can be repurposed after a listing has sold. Keep in mind that every photography company owns the copyright to the photos and we encourage you to dive into their licensing terms before repurposing any professional photo.
At Sharp Frame Media, our licensing terms allow real estate agents to use the images for their general marketing purposes, even after a property has sold. Hence, if you are already using professional photos for your listings, here are 6 ways to repurpose and take full advantage of them. And with a little more creativity, you can extend their usage even more.
Tip # 1: Website
Choose the best images to represent you as a real estate professional and place them on your website. Attract potential and current clients to your website by highlighting your latest listings in a professional manner. Updating photos on your website frequently is important for SEO.
Tip #2: Social Media: Use Hashtags
Share your professional photos on social media to announce new listings and reshare old ones. Capture your audience with jaw-dropping images and create social engagement with hashtags like #ThrowbackThursday or #FlashbackFriday. For instance, in the summer you can share your favorite backyard and pool photos, even if the photos are a couple of years old. Give people ideas on ways to rearrange, decorate or remodel their homes with these photos.
Tip #3: Holiday Photos
Build a portfolio to showcase your best photos from different listings and allow your clients to see your previous work. Providing this portfolio will allow your clients to see how well you present you work, and therefore, yourself. There is nothing more comforting than knowing your Realtor will take good care of you just the way he/she has done for others in the past. Showing your clients you invest in professional photos for them definitely makes you stand out and look professional.
Tip #5: Blogs
If you don’t already have a blog, it might be time to start one. The SEO benefits are worth it. You should definitely use your professional photos and show them off on your blog. You have them already, so might as well use them to help you market yourself in all ways possible. For instance, you could write a blog about preparing a home to sell and use photos that were perfectly staged. Blogs are also the perfect place to write unique stories that showcase the love you put into your work.
Tip #6: Emails
Many realtors use email newsletters to stay top of mind with their clients and prospects. If you are one of them, we encourage you to use your professional images in your emails. Also, many Realtors prefer to appear in the photos as well. At Sharp Frame Media we offer Lifestyle Photos as part of our add-on services which allows Realtors to market themselves even better.
So if you’re not repurposing old professional photos yet, we encourage you to. We recommend adopting a system for classifying photos by theme as you receive them so they’re easy to find later.
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The post 6 Ways To Repurpose Photos For Real Estate Agents appeared first on Real Estate Photography in Dallas-Fort Worth.
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