In his new role, Merchant will report to Danielle Curtis, Exhibition Director ME, Arabian Travel Market, managing the development and implementation of the marketing strategy for the Dubai-based exhibition, which welcomed a record 47,000 attendees last year

The initiative that celebrates the world of cinema now offers passengers the unique opportunity to take part in choosing the best short films, directly from the aircraft’s entertainment systems. The first edition of the Altitude Film Fest received a total of 355 submissions, including 101 documentaries and 254 fiction films.