Deal Strengthens the Company’s Portfolio by Adding Three Hotels Under Tribute Portfolio and Autograph Collection

Los Angeles-founded Aristara launches multilingual WhatsApp assistant at FHS World, giving delegates real-time event information in 50+ languages and marking the company’s entry into the Arabian Gulf.

The Middle East continues to position itself as a global powerhouse in hospitality innovation, setting new benchmarks in luxury, technology, and sustainability. From AI-driven guest experiences and integrated travel ecosystems to well-being tourism and talent transformation, the region is shaping a bold new era of hospitality excellence. With Dubai and the UAE driving progress in AI adoption, regenerative design, and workforce upskilling, the Middle East is not just following global trends —it’s defining them.

Qatar Airways has been recognised with the ‘Best Airline App 2025’ award at this year’s World Aviation Festival, the largest aviation technology event in the world. The winner was announced during the ‘Battle of the Airlines Apps’, a unique, side-by-side judged contest that began with travellers nominating their favourite airline app prior to the event. Then the five top-rated apps were evaluated by a jury based on user experience, mobile services, and digital innovation after each airline presented their digital platform.