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Day 2 of Arival 360 Valencia 2026 delivered a sharp, wide‑ranging look at the forces reshaping the global experiences sector. From the challenges of ticketing and crowd management to the realities of AI‑driven distribution to geopolitical tensions, the day underscored a sector adapting with agility, creativity and data‑driven discipline.

Across keynotes, debates and town‑hall discussions, speakers highlighted the need for smarter marketing, clearer product definitions, stronger collaboration and technology‑enabled resilience as traveller expectations continue to evolve.